Notebook Accessories

This project is owned by ACCO Brands, The purpose of this statement is to inform readers that all information, including but not limited to concepts, designs, and details pertaining to this project, is confidential and proprietary. This product was on the shelf for both 2023 and 2024 back to school seasons at Walmart and Target.

Opportunity

Notebooks are an essential school supply. Nearly every student carries at least two during a typical school-day. However the 3-ring binder category is declining. This leaves students with need for more storage options. This presents an opportunity to create unique storage solutions that work with their most important school supply, the notebook.

Many students use their notebook for loose-leaf handout storage

High School and college students organize by using 1 notebook per subject/class.

Students need more intentional and secure storage options

Project Overview

Pockets

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Easy to Carry

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Removable

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Durability

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Notetaking

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Organization

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Pockets - Easy to Carry - Removable - Durability - Notetaking - Organization -

Targeting middle, high school, and college students.

Create a line of Notebook Accessories that allows students to attach and combine with notebooks, to help students organize the way that works best for them.